Get Your Competitive Edge By Creating Thought Leader Status For Yourself
Written by Annie Jennings on February 3, 2010 – 6:23 pm -Add lots of buzz to your business, your reputation and your standing in your industry by becoming a socially relevant expert. It’s not hard to do this and once you do, you’ll get high quality attention and attract new clients. Begin by following the major internet news sites and spot the stories that pertain to your area of expertise. Choose to follow these stories as they develop so you can have a history of knowledge on the story. Start to form opinions about these news stories based on your own expertise and knowledge.
The perfect format for becoming a socially relevant expert is to create a blog. It’s formal enough so that you will give it your best shot but not intimidating so you don’t do it at all. Get started forming an opinion about the news in your area of expertise and write your reaction and commentary about the issues on your blog. You will get the chance to learn how to form and opinion and express your opinion in short sentences that are known in the publicity and media industry as sound bites. Keep your content fresh, relevant and based in the news of the day. The media wants to stay next level and cutting edge in their reporting so keep your commentary on what is happening right now.
Blog everyday! That’s right. It’s not hard and not time consuming. Blogging everyday will you build up the expertise you need to be cutting edge so you can offer insight and commentary based on your history of knowledge about the topic. Success is about keep you finger on the cutting edge of society. What is the news in your industry, what are the challenges and what are they talking about? You want to know these answers!
Stay current in your commentary. Yesterday’s comments are about as in demand as yesterday’s newspaper – everyone knows what it said and now everyone wants the update! New fresh commentary, new perspective on the news, commentary on next steps. As more news events unfold in the story you are following, keep the updated commentary coming on your blog. This proves you know the story and have been following it as it was unfolding. This in depth knowledge will be helpful to you and may be the reason you are booked above someone else.
Always stay original. It’s your thoughts and commentary the media and your clients want. They don’t want you to be someone else, they want you to be you. Only you have the perspective that comes from your unique set of circumstances, knowledge, education and experience. Never borrow commentary from anyone else. Use your own stuff and soon you will find that you know a lot more than you thought you knew. You simply started to apply your own skill set to the issues at hand. Blogging helps you stay original and get creative. You going to love blogging!
Access additional information on getting publicity? Experience outstanding success now so you can advance to all new levels of success. author marketing is key and expert marketing is critical. So enjoy publicity now!
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