Ten Steps Create An Outstanding Media BIO For Book And Business Promotion
Written by Annie Jennings on January 17, 2010 – 9:47 am -When an author or expert is seeking publicity and promotion for their book or business in media outlets such as TV, print, newspapers, magazine and online you will need the tools of the trade. The media would like to know right away the most important information about you that will help them learn all about you. Start off with your education, credentials, affiliations and academic achievements.
2. The next element of your media bio should contain information about your books including the complete titles that you have published, any special paper or reports or studies you have created. 3. It is important to list your topics, areas of specialty and area of expertise that include your main expertise and associated areas as well. 4. Include how many years you have worked in your industry and this showcases your experience and helps build up credibility for you. 5. Be sure to include your membership in associations, any peer recognition, special awards as well as this can set you apart from the others in your field.
6. List media appearances TV or radio and quotes in magazines in newspapers. 7. What does not belong in a bio: your personal family history, personal triumphs or tragedies unless they are tied into your area of expertise, your birth place. You can include the location where you currently reside or practice as this can be important if the media would like to book you for a radio or TV segment.
8. You media bio should be concise and accurate. Your information is easily verified by the media so be sure to use the exact and correct information. 9. You can include your media bio on your website along side an expanded bio if you wish that has more information for the media or your visitors. Just label is expanded bio so the media understands that you have a shorter, more concise version as well as an expanded, more detailed, version as well. However, the details must match.
10. The purpose of a professional bio for use in the media is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for the segment or article they have in mind. In addition to the bio, have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request.
Access additional strategies on book promotion and creating a outstanding BIO for the media. Authors, experts and business professionals and promote a book or a business with a professional quality media bio. Grab a totally unique version of this article from the Uber Article Directory
Tags: business, Career, Coaching, entrepreneur, home business, internet marketing, management, Marketing, motivation, Publicity, sales, self improvement, small business, Sport Coaching, success
Posted in Sport Coaching | No Comments »
